About

Built like an operator,
not an agency.

Raven Digital is a revenue operations and growth marketing practice led by Raphael Rabe. Over fifteen years leading startups, running performance marketing programmes and scaling revenue, across B2B, B2C and DTC.

The background

Earned in the operator's seat.

This is not consulting theory. The playbook comes from running marketing inside companies, owning the number, and living with the consequences of the decisions.

Brand building, hyper-growth, enterprise marketing automation, demand generation, team building, sales management and digital transformation. Go-to-market strategies designed for ROI and then actually executed.

  • Chief Marketing Officer & Co-Founder
    RotoBaller 2013 to present · Digital media & sports
  • Host, RotoBaller Radio
    SiriusXM Fantasy Sports Radio 2016 to present
  • VP of Global Marketing
    Navigare Yachting 2023 to 2026 · Yacht charter & marine leisure
  • Director of Marketing Automation
    SecureDocs 2021 to 2023 · B2B SaaS
  • Marketing Automation Program Manager
    MarineMax 2019 to 2021 · Retail & marine
The premise

Strategy and execution are the same job.

The traditional split does not work. Consultants hand over a deck and leave before the hard part. Agencies execute briefs without ever questioning the strategy behind them. Both bill well. Neither owns the revenue number.

We built Raven to sit in the middle: set the direction, then stay and run it. The same people who write the plan are the ones in the CRM on a Tuesday afternoon.

15+ years in market

Digital media and sports, yacht charter and marine leisure, B2B SaaS and retail. B2B, B2C and DTC models.

A lean team of experts

Senior specialists across strategy, RevOps, demand generation and design, brought in against the problem rather than billed by the seat.

AI as leverage

We use AI across research, build and reporting, which is how a small senior team delivers at the pace of a much larger one.

How we operate

Principles we actually hold to.

01

Diagnosis before proposal

We do not quote a scope before we understand the constraint. It is the fastest way to sell the wrong work.

02

Plain numbers

Reporting states its methodology and its caveats. If a number is soft, we say so rather than letting it harden into a decision.

03

You own everything

The portal, the data, the documentation and the accounts stay yours. No hostage taking, no proprietary black boxes.

04

Senior people on the work

The person who scoped it is the person doing it. No handoff to a junior pool after the contract is signed.

05

Written over scheduled

We default to clear written updates. Meetings happen when a conversation is genuinely the faster path.

06

Honest scope

If something upstream needs fixing first, we will tell you, even when it delays the work you were ready to buy.

Start with a conversation.

Bring the version of the problem you have not figured out how to describe yet. That is usually the useful one.